HI, I AM
FERNANDA
ARANDA DA ROSA,
UX Strategy
Design System
UX & UI
User-Centered Design
but you can call me Fernanda, Rosa or Frosa.
IN SHORT
I am a product designer passionate about solving problems and creating an interactive, user-friendly and functional user experience. I have been working as an interactivity designer, but I have a T-shape experience in visual and strategic design.
born in
Porto Alegre, Brazil
based on
Heidelberg, Germany
🎓 Bachelor of Visual Design since 2014.
👩🏻💻 +7 years of experience.
💻 Experience in B2B and B2C products, including SaaS platforms.
🧠 Passionate about building user-centric experiences.
📐 Background in graphic design and as a brand designer specialist.
📈 +10 successful international projects in live.
TOOLS
STUDIES
Books
📗 UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions - Jaime Levy
📘 Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word - Torrey Podmajersky
📙 User-Centered Design: A Developer's Guide to Building User-Friendly Applications - Travis Lowdermilk
📕 Articulating design decisions - Tom Greever
📗 101 UX Principles: Actionable Solutions for Product Design Success - Will Grant
📘 Design of Everyday Things - Don Norman
Courses
🖥️ Mobile User Experience (UX) Design - Interaction Design Foundation In progress
🖥️ Google UX Design Professional Coursera 2022
🖥️ UX & Web Design Master Course: Strategy, Design, Development - Joe Natoli 2018
🖥️ UX & Design Thinking: User experience in business - Leandro Rezende 2018
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